Vodafone

How can the flavour of the Vodafone brand be transmitted in the retail context? The core values of the brand – joie de vivre, empathetic, dependable, can-do and innovative – gave a clear indication of direction. Spirituality is applied in approach and design. The store is given an overall relaxed, warm and welcoming feeling in the materials as well as the outlook of the staff. Simplicity is a feature of the layout and the clarity of the product displays. Customers are given the opportunity to try out how the different handsets and subscriptions work in a hands-on way (information is self-service).
An innovative approach I s applied to choice of materials and how they are assembled, thus creating combinations that are at the same time familiar and surprising.