Stadium

Norrköping-based Stadium AB, the largest sporting goods retailer in Scandinavia, is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel, and footwear in a speciality store environment.

TEA, together with Stockholm Design Lab, got the assignment during fall 2005 to further develop Stadium’s corporate identity, including the next level of Stadium stores concept.

The first result of this assignment is stadium’s new, 32 000 sq.m, distribution centre situated outside Norrköping. During spring 2007 Stadium’s brand new flagship store opened outside Gothenburg, where the new store design and the new corporate design was materialize.

Project partner
Stockholm Design Lab