Ericsson Studio - Kista
The Ericsson Studio is housed in a temporary building - 30m wide and 54m long - built in only 5 months from ground to inauguration. This have been a challenge that affects the look and feel of the solutions. But is also an opportunity to create a more casual and non-ready environment that describes an ongoing creative process, which also include the visitors and invites to a dialogue. A laboratory, a workshop, a theatre with access to the backstage, a space to act.
The Studio will show products, solutions & opportunities under one roof. It also houses meeting rooms, a small cinema, a stage for about 100 persons, a terrace café and a lounge area.
Hopefully it will offer a delightful journey into the Ericsson portfolio & brand.