Cubus

Cubus has been part of the Varner Group since 1989, offering fashion for women, children and men. With over 150 stores in Norway and a recent expansion into new markets, among them Sweden, Cubus is becoming an importantplayer in northern Europe.

In order to meet new challenges in a fast-changing marketplace, TEA, together with Stockholm Design Lab, were assigned in 2007 to re-position the brand. The work resulted in a new corporate identity, a new advertising concept and a completely new retail concept.

In November 2008, the first result of this assignment can be viewed at the Cubus flagship store on Karl Johan in Oslo. At the same time the advertising campaign will run with TV-commercials and print in all markets.

This project is a result of TEA/SDL multidisciplinary work in retail.

Project partner
SDL, Stockholm Design Lab