Audi Forum

London 2002. When Audi AG called for an Audi Forum at Piccadilly Street in London, it was the moment for developing a new concept for a Forum. The idea of a curved and constantly changing led lit glass wall, creating different moods and atmospheres for the exhibitions, became the spine around which the new concept developed. Primarily, the wall was aimed to be a magnet and point of focus, attracting people from the busy street. With all the functions that were included, such as six 42' wildcat screens, touch screens for and interactive shopping consulting and screens for storytelling films it virtually became an Audi three dimensional website.
Cutting through the two floors, the wall, accompanied by a steel and glass staircase, divides the 700 square meter space into exhibition space, internet café, boutique area, as well as conference and back office spaces. With the Forum concept Audi has gained a new type of meeting place, appropriate for a busy city location, as well as an active stage to communicate the Audi brand.